In unscripted and non-fiction programming, per both documents and Insider's sources, true crime remains a big area of focus for series as well as films. And for its version of Hulu's "The Bear," it wants a series set in a fast-paced world, but not a restaurant. Netflix is also interested in a sci-fi drama (think Apple TV+'s "Severance") that won't break the bank. According to one of the recent docs, it would like "AMC-esque stuff" that's male-driven, and a cop or lawyer series. When it comes to drama, Netflix execs have told agents they're looking for an ongoing, contemporary series with a single lead character. But it's also looking for shows with international appeal to feed its massive global audience, like the Korea-produced "Squid Game" that became a worldwide hit. Netflix is looking first and foremost to get the most out of the existing overall deals it has with showrunners and producers from Shonda Rhimes to Barack and Michelle Obama, said an agent. Netflix wants another 'Squid Game' and more true crime, but 'nothing too political' The company is known for frequently changing its mind about what it's buying, but its recent mandates are a solid bellwether for most big content buyers. The average cost of the major ad-free streamers is going up nearly 25% in a year, a Wall Street Journal analysis found.Īnd as Netflix rebounds from its 2022 correction, adding another 8.8 million subscribers in the third quarter for a total of 247 million worldwide, it'll continue to have a big lock on what gets made and seen. "Everyone's talking about the 'responsible showrunner,'" the TV agent said.īut even in this austerity, media companies still need fresh programming to keep viewers coming back and subscribing to their streamers - especially amid price increases. The writer-showrunner-producer who has experience making 22-episode broadcast shows - on time, on budget - is all the more important now. With smaller budgets, producers will have to make do with more interior shots and fewer A-list stars. Streamers want series that can be produced for less than $10 million an episode one source said Fox wants to pay as little as $4 million. Now, insiders expect 350 to 450 shows to be made in 2023. The golden age of TV brought viewers a record 600 original scripted series in 2022. Total spending on streaming content was roughly flat at $136.4 billion in 2023 and could shrink in the years ahead as media companies try to make their streamers profitable, MoffettNathanson predicted earlier this year. "Blue sky, not particularly challenging." Viewers can expect fewer new shows, lesser-known stars ![]() "Look at 'Suits' - everybody points to that," said a producer. Take "Suits," the legal drama that came out of USA Network's "blue sky" programming era, which emphasized optimistic and comedic dramas and produced other hits like ''Burn Notice'' and ''Royal Pains." "Suits," which starred Meghan Markle and aired on USA from 2011 to 2019, became a ratings and watercooler phenomenon when its first eight seasons began streaming on Netflix in June. "It's got to appeal to the entire country, not just the coasts." Characters should have clear wants and easily digested storylines. "Across the board, elevated broadcast is in demand more than it's ever been," one top TV agent told Insider. After embracing limited series in recent years, media companies are more focused on ongoing stories that can keep audiences hooked from season to season. In short, broadcast network-type shows that will grab broad viewership are the top priority for Netflix and all its competitors. Several producers, agents, and other dealmakers also weighed in for this story about the content market and what the streamers are looking for. ![]() ![]() Insider reviewed two such agency documents - which distill reps' conversations with buyers at streamers, studios, and production companies - from the end of the summer, a few weeks before the Hollywood writers' strike resolved (actors are still on the picket lines). This story is available exclusively to InsiderĪnd start reading now. Account icon An icon in the shape of a person's head and shoulders.
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